Leadership: Two Book Covers

I could have done this myself.

I have all the tools -- computers, software (e.g., Adobe's CS4), clip art, ideas, everything.

I even considered doing the work.

Instead, I hired a design firm to create covers for two new books that I just finished.

Here's why.

1) Reality.

T-LUX Design specializes in design. And I specialize in helping leaders become more successful. It's a mistake to take on projects that can be completed more effectively than someone else. 

2) Better.

Their design completely exceeded my expectations. It was much better than any of the ideas that I had.
 

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3) Efficiency.

While they worked on the design, I worked on finishing the content in the books. Thus, I was able to finish the project in less time by buying part of the solution.

This small story has an important message for leaders.

We live in a do-it-yourself society. It's a common myth to think anyone can do anything. As a result, some leaders waste their time working on tasks that could be completed more efficiently and more effectively by others.

Some people will argue that they're saving money by doing the work themselves. In that case, they should pay themselves the same salary that the other person receives while they do that person's job. 

A leader must always think in terms of: Who could perform this task? Then delegate or purchase the work. This frees leaders to spend their time on high value leadership activities that move the business forward.

Thus, if you want a creative design, call T-LUX Design (866-699-8589). If you want an effective meeting, call me. 

Key Point: Leaders delegate easy tasks so that they can focus on the difficult tasks that move a business forward.

Much success,

Steve Kaye

714-528-1300

Author, Speaker, IAF Certified Professional Facilitator

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